Thursday, June 27, 2013

Nice Work - GM Card Marketing Team!

Marketing ideas vary drastically from company to company. Once a year, Kim John* and I visit a trade show in Dallas to brainstorm and see new inventions. We have fun seeing crazy ideas like this...
but sometimes it's hard figuring out how we can relate them to OUR customers.

In my opinion (which isn't worth much) I think marketing (ad specialty items) should fall into the following criteria...

1. Be in the customer's "space"
    -this simply means, be where the intended person will see it, often. I especially like if it's in their personal space, not just their work space. 

2. Be "useful" to the customer
    -many people can come up with "cute" ideas, but if it's something the customer can't use, they will quickly get rid of it.

3. Be long-lasting
    -as you know I ♥ candy, but M&M's that have your company name on them will get eaten and forgotten. Give your customers something they will use over and over.

Today I received a package from GM Business Card that held a PERFECTLY, LOVELY gift and a BRILLIANTLY PLANNED marketing strategy. 

Marketing and customer relations go hand-in-hand. If you have good relations with current customers, they will do the marketing for you. This is a WONDERFUL example of marketing & customer relations combined.

The Starbucks travel mug meets the criteria I have listed above to a tee! It will stay in my personal & business space (my kitchen, my car, & my desk). It is completely useful to me!!! Especially considering the bar code on the cup acts as a $15 gift card to Starbucks.

Do you think I will throw this away when the money is used off of it?? No chance, I can re-fill the gift card on the mug and use over and over again! Brilliant!

Thank you GM Business Card for thinking of me and your marketing team should get a BONUS :)

If you need help choosing marketing items, contact Creator Designs for ideas and inspiration. Kim John* (1st my friend, 2nd the Ad Specialty Manager) will be glad to help... and you thought we had hired Jase Robertson ;)!

Sunday, June 23, 2013

Bikes... "Sometimes the Pain of Quitting Can be Worse than the Pain of Going On."

Growing up my grandparents had a big driveway area to ride bikes. Riding with siblings and cousins was always a highlight of the visit. We made routes, gas stations, speed bumps, etc etc. When we bought our current house I immediately fell in love with the mass amount of blacktop for my boys to ride. (the white you see is our blacktop).

After church, the boys were all riding bikes and Deacon was teaching Chapel how to ride without training wheels, YIKES!

"Life is like riding a bicycle. To keep your balance you must keep moving." - Albert Einstein

"There is nothing, absolutely nothing, quite so worthwhile as simply messing about on bicycles."  - Tom Kunich

"Get a bicycle. You will not regret it if you live."
- Mark Twain

"Bones Heal, Chicks Dig Scars, Pain is Temporary, Glory is Forever."
- Patrick Aanstoots

"Never use your face as a brake pad."
-Jake Watson

"Life is like a ten speed bicycle. Most of us have gears we never use."
- Charles M. Schulz

Do you remember learning to ride? What games did you play on your bike? Get outside and re-kindle your childhood on a bike.

Saturday, June 22, 2013

In Case You Haven't Noticed...

In case you haven't noticed, I've taken a huge blogging vacation. This was not on purpose and I totally regret it because now I have a lot of catching up to do. :( It's always hard to go back, the new is fun and exciting... so I'll start with fresh, TODAY!
Today was the first Saturday of summer that we've all been home. The younger 3 and I went down to Mr. Good's pool. We say all the time "the Goods are SOOOOO GOOD!"

Bo & Chapel played Jump & Catch!
Jake and I lounged.
Just a GUESS of their thoughts :)
Deacon practiced whiffle ball and helped dad around the yard.
... and best of all we enjoyed a visit from Great Grandpa Austin for lunch. He entertained the boys with jokes. Our favorite (which we've heard numerous times) 

What's illegal?
A sick bird (ill eagle)

Ok, so I did it, I updated the blog look AND I posted a fresh blog, YAY!!! If you see me encourage me to blog, I need to do it for my family, it's my form of scrapbooking. :)
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